Posts by William Moran
Common Questions-Hospital Foundation Executive Searches
These are some common questions about recruiting hospital foundation executive directors: Q: Should we confine the search to only candidates with a hospital fundraising background? No. It certainly helps to have hospital fundraising experience because it indicates that the candidate is attracted to the hospital mission and can work in a hospital environment. However, many…
Read MoreUncovering Foundation Prospects
by Susan Whitmore How do you uncover foundation prospects that might be interested in funding your nonprofit organization’s programs or operations? It may not be as difficult as you think. The best way to locate foundations is through a subscription service such as the Foundation Directory Online (formerly Foundation Center). There are levels of subscriptions…
Read MoreCost-Effectiveness of Various Fundraising Methods
© 2008 Stanley Weinstein & Co. Following is a list that illustrates the cost of various fundraising methods: Direct Mail Acquisition $0.95 – $1.25 per dollar raised Direct Mail Renewal $0.25 – $0.38 per dollar raised Telephone Acquisition $0.90 – $1.20 per dollar raised Telephone Renew and Upgrade $0.27 – $0.40 per dollar raised Special…
Read More8 Ways to Make a Planned Gift
by William J. Moran, J.D., M.S.Ed. 1. Will or Trust Gifts from one’s will or revocable trusts constitute a majority of planned gifts. A donor can make a charitable bequest by providing a dollar amount, specific property, a percentage of his or her estate, or what is left (remainder). If the donor is subject to estate…
Read MorePlanned Giving – Location of Assets Form
by William J. Moran, J.D., M.S.Ed. This is a helpful form to give your planned giving donors to assist them with estate planning. The Location of Assets Form includes two parts: 1) A page to list the location of all important financial and legal documents, and 2) A page to list the contact information for key advisors, relatives,…
Read MoreNonprofit Board Committee Meeting Evaluation
by William J. Moran, J.D., M.S.Ed. Much nonprofit board work is done in committees. Some committees are run well. Others are not. The following form can provide the Board feedback on the effectiveness of various committee meetings. Board Committee Meeting Evaluation Form Please rate Committee performance on a scale of 1 to 5 with 5 representing…
Read MoreHow to Identify Planned Gift Prospects
by William J. Moran, J.D., M.S.Ed. How do you identify individuals that might be interested in making a planned gift to your organization? You need a systematic method of identifying these prospects. Of course, not all planned gift donors fit into a “profile”, but many do. Following, you will find a list of the traditional…
Read MoreImportant Attributes of Planned Giving Fundraising Staff
by William J. Moran, J.D., M.S.Ed. The most important benchmark of successful programs is the staff assigned to do planned giving fund raising. Attributes to look for when hiring planned gift fundraisers include the following: People Skills. Successful planned gift fundraisers are often described as amiable, patient individuals with a tolerance for ambiguity. They are…
Read MoreHospital Fundraising Best Practices
by William J. Moran, J.D., M.S.Ed. A development audit of three major hospitals culminated in a list of ‘best practices’. These practices are: 1. Managing Relations with Hospital Administration Hospital administration is a primary stakeholder for fundraising. Obviously, having a strong collaborative relationship with the hospital administration greatly simplifies the task of development. The foundation…
Read MoreEncouraging Gifts of Stock
by William J. Moran, J.D., M.S.Ed. Sample Language for Encouraging Gifts of Stock How to Give Stock Gifts of appreciated stock have significant tax advantages to the donor and we are pleased to receive stock gifts to advance our program. When you make a gift of appreciated stock, you receive two tax benefits: (1)…
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