by Susan Whitmore Writing associated with development has become a science. Excellent writing, especially grant writing, is critical to the success of your campaign or project. It is imperative that…
by Susan Whitmore An effective case statement sets forth the reasons why an organization is deserving of philanthropic support. A case statement 1) articulates the societal cause the organization champions,…
by William J. Moran, J.D., M.S.Ed. Frankly, not many people actually enjoy soliciting gifts. However, fund raising provides the financial fuel for non-profits and their critical missions. Perhaps another way to…
by William J. Moran, J.D., M.S.Ed. Published in Fund Raising Management/May 1990 Planned giving is a special form of fund raising. It is different from capital campaigns and other such…
by William J. Moran, J.D., M.S.Ed. Published in Fund Raising Management/May 1998 Campaigns are “A Changing” The traditional capital campaign is not what is used to be. Once, these campaigns were…
by William J. Moran, J.D., M.S.Ed. Published in Funding Connection/November 1996 Wealth is not a prerequisite to be a planned giver. Assets are. There is a difference, you know. I am…
by William J. Moran, J.D., M.S.Ed. Published in NSFRE Journal-Spring 1992 Have you heard it enough? I have. “Effective planned gift fundraising is not accomplished behind a desk. Planned giving is fieldwork. You…
by William J. Moran, J.D., M.S.Ed. The following expense sections and line items should be considered for inclusion when budgeting for a major fundraising campaign. 1. Personnel Staff expenses for…
by William J. Moran, J.D., M.S.Ed. 1. Will or Trust Gifts from one’s will or revocable trusts constitute a majority of planned gifts. A donor can make a charitable bequest by…
by William J. Moran, J.D., M.S.Ed. How do you identify individuals that might be interested in making a planned gift to your organization? You need a systematic method of identifying…
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