Create a Strong Case Statement For Fundraising Campaign

by William J. Moran, J.D., M.S.Ed.

A case statement speaks to the vision and need for a fundraising campaign. Why is your nonprofit important? Why is it that the funds are needed at this time? More important, the case should reveal what a campaign will accomplish in expanding your ability to carry out your mission. If your nonprofit organization has recently done strategic planning then the case should emerge naturally from the strategic plan. If you have done no strategic planning then you will need a process to prepare the case.

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© 2008 The Moran Company, “We find great nonprofit executives.” We specialize in searches for nonprofit executive directors, directors of development/fundraising staff, and other top nonprofit leadership. www.morancompany.com