11 Ways to Overcome Board Reluctance to Fundraise

by William J. Moran, J.D., M.S.Ed.

A common problem we hear from nonprofit staff is how to encourage board members to help raise money. Here are some suggestions for “activating” your board.

1. Get board members involved in formulating your case for support. If they “own” it, they will be motivated to find funding for it.
2. Get board members involved in creating your fundraising plan.
3. Recruit a strong board ally to head the Development Committee. Find someone who understands fundraising and will lead the charge.
4. Board and staff need to give first. It becomes much easier when they can say, “Will you join me?…”
5. Provide fundraising training.
6. Give them a role that fits their interests and capabilities. Some will be interested in setting up but not going on appointments. Others will be interested in hosting a small group event. Find a role that fits their interests.
7. View fundraising as a “team” effort. Send them out with a staff member.
8. Provide proper written materials.
9. Provide them with initial positive experiences. Set them up for early success.
10. Give them specific “bite size” tasks that they can understand and handle. (“Please make an appointment to see this person. I will go with you”.)
11. Inform and celebrate when gifts come in. Make your volunteers feel appreciated when they have success.

Bill Moran, The Moran Company, specializes in nonprofit executive searches for executive directors, fundraising staff and other top nonprofit leadership.
www.MoranCompany.com

© 2008 The Moran Company
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