Let Me Tell You About Outcomes Measurement

by Susan Whitmore

Foundations and public agencies increasingly require that the nonprofit organizations they fund provide project or program outcomes measurement. However many nonprofit administrators remain unclear about how to define their outcomes and carry out measurement. A common mistake many organizations make is to measure activities rather than outcomes.

Why Outcomes?

Nonprofit success rests on a foundation of mission, vision, and assessment. Assessment is required both internally (by the governing board) and externally (by funders and the government). Assessment, or outcomes measurement, focuses on results rather than activities. The best results are those that fulfill the organization’s mission and vision.

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© 2008 The Moran Company, “We find great nonprofit executives.” We specialize in searches for nonprofit executive directors, directors of development/fundraising staff, and other top nonprofit leadership. www.morancompany.com