Fundraising Articles

Building Endowment – Naming Opportunities

September 7, 2011

by William J. Moran, J.D., M.S.Ed. Because endowments are permanent funds, they are attractive vehicles to perpetuate the memory of, or honor, a loved one.  If you know your donor’s…

The Essential Components of Grant Writing

September 7, 2011

by Susan Whitmore Writing associated with development has become a science.  Excellent writing, especially grant writing, is critical to the success of your campaign or project. It is imperative that…

The Role of the Case Statement in Fundraising

September 6, 2011

by Susan Whitmore An effective case statement sets forth the reasons why an organization is deserving of philanthropic support. A case statement 1) articulates the societal cause the organization champions,…

Eight Principles of Charitable Solicitation

September 6, 2011

by William J. Moran, J.D., M.S.Ed. Frankly, not many people actually enjoy soliciting gifts. However, fund raising provides the financial fuel for non-profits and their critical missions. Perhaps another way to…

Planned Giving: Do Not Forget To Ask

September 5, 2011

by William J. Moran, J.D., M.S.Ed. Published in Fund Raising Management/May 1990 Planned giving is a special form of fund raising. It is different from capital campaigns and other such…

Planned Giving: Not Just For The Wealthy

September 5, 2011

by William J. Moran, J.D., M.S.Ed. Published in Funding Connection/November 1996 Wealth is not a prerequisite to be a planned giver.  Assets are. There is a difference, you know.  I am…

Strategies for Getting Out of the Office and Staying Out

September 3, 2011

by William J. Moran, J.D., M.S.Ed. Published in NSFRE Journal-Spring 1992   Have you heard it enough? I have. “Effective planned gift fundraising is not accomplished behind a desk.  Planned giving is fieldwork. You…

Capital Campaign Budget Checklist

September 3, 2011

by William J. Moran, J.D., M.S.Ed. The following expense sections and line items should be considered for inclusion when budgeting for a major fundraising campaign. 1. Personnel Staff expenses for…

8 Ways to Make a Planned Gift

September 2, 2011

by William J. Moran, J.D., M.S.Ed. 1.  Will or Trust Gifts from one’s will or revocable trusts constitute a majority of planned gifts. A donor can make a charitable bequest by…