Fundraising Articles

How to Identify Planned Gift Prospects

August 26, 2011

by William J. Moran, J.D., M.S.Ed. How do you identify individuals that might be interested in making a planned gift to your organization?  You need a systematic method of identifying…

Hospital Fundraising Best Practices

August 19, 2011

by William J. Moran, J.D., M.S.Ed. A development audit of three major hospitals culminated in a list of ‘best practices’.  These practices are: 1. Managing Relations with Hospital Administration Hospital…

Fundraising Ladder of Effectiveness

August 19, 2011

by William J. Moran, J.D., M.S.Ed. What are the most productive ways to raise funds for your nonprofit?  Today, the fundraising landscape is in transition.  Are emails more effective than…

Fund Raising’s 13 Biggest and Most Costly Mistakes

August 18, 2011

by Chris Peterson Contributions, March-April 1994 Thinking your organization will attract support simply because it is a good cause. Organizations must attract support the old fashioned way – earn it.…

How to Solicit in a Campaign

August 13, 2011

by William J. Moran, J.D., M.S.Ed. The principle of sequential solicitation is a simple but critical secret to success. Always solicit from the top down and from the inside to…