by William J. Moran, J.D., M.S.Ed. A case statement speaks to the vision and need for a fundraising campaign. Why is your nonprofit important? Why is it that the funds…
by William J. Moran, J.D., M.S.Ed. An endowment is a fund established by a donor (or donors) for a specified purpose. Endowment assets are invested. Every year the income (or a…
by William J. Moran, J.D., M.S.Ed. How do you identify individuals that might be interested in making a planned gift to your organization? You need a systematic method of identifying…
by William J. Moran, J.D., M.S.Ed. The most important benchmark of successful programs is the staff assigned to do planned giving fund raising. Attributes to look for when hiring…
by William J. Moran, J.D., M.S.Ed. A development audit of three major hospitals culminated in a list of ‘best practices’. These practices are: 1. Managing Relations with Hospital Administration Hospital…
by William J. Moran, J.D., M.S.Ed. Sample Language for Encouraging Gifts of Stock How to Give Stock Gifts of appreciated stock have significant tax advantages to the donor and…
by William J. Moran, J.D., M.S.Ed. A common problem we hear from nonprofit staff is how to encourage board members to help raise money. Here are some suggestions for…
by William J. Moran, J.D., M.S.Ed. Here are 9 ways to reduce taxes and make a gift. This language is great for planned giving brochures. 1. GIFTS OF CASH: If…
by William J. Moran, J.D., M.S.Ed. What are the most productive ways to raise funds for your nonprofit? Today, the fundraising landscape is in transition. Are emails more effective than…
by Chris Peterson Contributions, March-April 1994 Thinking your organization will attract support simply because it is a good cause. Organizations must attract support the old fashioned way – earn it.…
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